Exclusive Homeowner Leads.Built for the Trades.No Retainers.
Pay-per-lead generation for custom home builders, remodelers, plumbers, HVAC, and roofers. No shared leads. Cancel anytime.
Exclusive Homeowner Leads
Pre-qualified callers and web leads routed to your shop in real time, never shared with competing contractors.
We Pay for Your Marketing
You only pay for prospects that match your trade, service area, and ticket size.
Booked Jobs in Days, Not Months
Set your trade and service area and start receiving qualified calls inside the first week.
Pay-Per-Lead Marketing for Home Services
You Only Pay Us Per Qualified Lead
We grow your shop by connecting you with homeowners ready to book.
- Build a predictable booked-job pipeline for your crews
- Keep technicians billable with steady inbound calls
- Out-position competing contractors in your service area
- Skip bloated agency retainers and ad-spend black boxes
- Complement your CSR team, or replace expensive lead vendors
- Monthly retainers
- Long term contracts
- Shared or recycled leads
Exclusive Leads for Home Services Contractors
Twelve high-intent verticals, qualified by trade and tailored to your service area. One contractor per market.
Emergency restoration calls with real urgency
Water damage, mold remediation, and emergency restoration leads from homeowners and insurance-eligible jobs ready to dispatch today.
Get Water leadsInstall, replace & seasonal service
Installs, replacements, and maintenance calls built around your service area and seasonal demand spikes, with capacity matched to your crews.
Get HVAC leadsEmergency calls, repipes & water heaters
Drain cleaning, water heater swaps, repipes, and emergency service calls from homeowners ready to book today, not next quarter.
Get Plumbing leadsFunded pool projects, ready to dig
Homeowners shopping for new pool builds and major renovations, qualified by budget, lot, and timeline before the call reaches you.
Get Pool leadsFunded remodels with real intent
Kitchen, bath, and whole-home remodels from homeowners with budget in hand. Qualified by scope, project size, and start date.
Get Remodeling leadsDriveways, patios & flatwork projects
Residential and commercial concrete leads — driveways, patios, foundations, and flatwork — qualified by scope and ready to quote.
Get Concrete leadsLand-ready buyers, ready to break ground
High-ticket homeowners actively shopping for a custom builder, screened for budget, lot status, and timeline before the call hits your phone.
Get Home leadsHardwood, tile & LVP install leads
Homeowners ready to install hardwood, tile, LVP, and carpet — qualified by square footage, material, and timeline.
Get Flooring leadsDesign-build & full-yard transformations
High-ticket landscape design, hardscape, and full-yard renovation leads matched to your crew capacity and service area.
Get Landscaping leadsPanel upgrades, rewires & service calls
Panel upgrades, rewires, EV chargers, and service calls from homeowners ready to schedule — qualified before they hit your phone.
Get Electrical leadsOutdoor living projects with real budget
Deck, patio, and outdoor living leads from homeowners with budget and timeline locked in, qualified by material and scope.
Get Deck leadsRepair, replacement & storm-response leads
Insurance-eligible repairs, full replacements, and storm-response leads delivered the moment homeowners reach out, never shared with competing roofers.
Get Roofing leadsHow Pay-Per-Lead Works for Home Services Contractors
A transparent process built around how busy contractors operate.
Tell us about your shop
Share your trade, service area, capacity, and the kind of jobs you want more of. Takes about 5 minutes.
We build & launch campaigns
Our team writes ads, builds landing pages, installs call tracking, and sets qualification filters specific to your trade and market.
Booked-ready leads come in
Live calls and web leads delivered in real time via phone, email, SMS, or directly into your CRM or service software.
We tune & scale together
Weekly reporting, return credits for invalid leads, and ongoing optimization. Scale spend up or down month to month, no contracts.
Pay Per Lead vs Retainer Agencies vs Shared Lead Brokers
See why home services contractors pick DemandStream Digital over the usual alternatives
| DemandStream Digital | In-House Marketing | Shared Lead Brokers | Marketing Agency | |
|---|---|---|---|---|
| Time to Launch | 5-7 Days | 4-6 Weeks | 7-14 Days | 2-4 Weeks |
| Built for the Trades | ||||
| Exclusive Leads | ||||
| High-Intent Verified Callers | ||||
| Pricing | Pay only for qualified leads | High salary, benefits and admin cost | Pay per shared lead | Monthly retainer + Performance |
| Other Cost | None | Ad spend across channels | None | Ad spend across channels |
Pay-Per-Lead Pricing by Trade
Starting rates by trade and lead type. Final pricing depends on market, service area, and volume.
| Industry | Qualified Lead | Lead + Follow-Up | High-Ticket Project |
|---|---|---|---|
| Water & Mold Restoration | Starting at $750 | Starting at $950 | $1,250 to $2,500+ |
| HVAC | Starting at $350 | Starting at $475 | $850 to $1,500+ |
| Plumbing | Starting at $350 | Starting at $475 | $650 to $1,250+ |
| Pool Builders | Starting at $650 | Starting at $850 | $1,500 to $3,500+ |
| Remodeling Contractors | Starting at $500 | Starting at $700 | $1,250 to $3,000+ |
| Concrete Contractors | Starting at $300 | Starting at $425 | $750 to $1,500+ |
| Home Builders | Starting at $1,000 | Starting at $1,500 | $2,500 to $7,500+ |
| Flooring | Starting at $250 | Starting at $375 | $600 to $1,250+ |
| Landscaping | Starting at $350 | Starting at $500 | $900 to $2,000+ |
| Electrical Services | Starting at $300 | Starting at $425 | $650 to $1,500+ |
| Deck & Patio Builders | Starting at $350 | Starting at $500 | $900 to $2,000+ |
| Roofing | Starting at $500 | Starting at $700 | $1,250 to $3,000+ |
Water & Mold Restoration
- Qualified Lead
- Starting at $750
- Lead + Follow-Up
- Starting at $950
- High-Ticket Project
- $1,250 to $2,500+
HVAC
- Qualified Lead
- Starting at $350
- Lead + Follow-Up
- Starting at $475
- High-Ticket Project
- $850 to $1,500+
Plumbing
- Qualified Lead
- Starting at $350
- Lead + Follow-Up
- Starting at $475
- High-Ticket Project
- $650 to $1,250+
Pool Builders
- Qualified Lead
- Starting at $650
- Lead + Follow-Up
- Starting at $850
- High-Ticket Project
- $1,500 to $3,500+
Remodeling Contractors
- Qualified Lead
- Starting at $500
- Lead + Follow-Up
- Starting at $700
- High-Ticket Project
- $1,250 to $3,000+
Concrete Contractors
- Qualified Lead
- Starting at $300
- Lead + Follow-Up
- Starting at $425
- High-Ticket Project
- $750 to $1,500+
Home Builders
- Qualified Lead
- Starting at $1,000
- Lead + Follow-Up
- Starting at $1,500
- High-Ticket Project
- $2,500 to $7,500+
Flooring
- Qualified Lead
- Starting at $250
- Lead + Follow-Up
- Starting at $375
- High-Ticket Project
- $600 to $1,250+
Landscaping
- Qualified Lead
- Starting at $350
- Lead + Follow-Up
- Starting at $500
- High-Ticket Project
- $900 to $2,000+
Electrical Services
- Qualified Lead
- Starting at $300
- Lead + Follow-Up
- Starting at $425
- High-Ticket Project
- $650 to $1,500+
Deck & Patio Builders
- Qualified Lead
- Starting at $350
- Lead + Follow-Up
- Starting at $500
- High-Ticket Project
- $900 to $2,000+
Roofing
- Qualified Lead
- Starting at $500
- Lead + Follow-Up
- Starting at $700
- High-Ticket Project
- $1,250 to $3,000+
Lead pricing varies by trade, market, service area, urgency, lead exclusivity, project value, and monthly volume. All leads are qualified by service need and location. Follow-up automation can include instant callout, SMS follow-up, email nurturing, missed-call recovery, appointment reminders, and booking support.
Only one contractor is accepted per trade and market.
Home Services Marketing Built by an Operator
A marketing operator with 14 years in the trenches, now applied exclusively to the home services trades — custom building, remodeling, plumbing, HVAC, and roofing.
14+
Years
100+
Contractors Served
$10M+
Ad Spend
4.9★
Rating
14 years of campaigns, ranked pages, and managed spend.
Since 2011, we've built inbound campaigns for small businesses, multi-location operators, and national brands. Top-1% Expert-Vetted on Upwork. Millions in managed ad spend.
That same operating experience now powers a lead-generation system purpose-built for home services contractors — qualified, exclusive, real-time.
We don't run competing campaigns against you.
One contractor per trade per market. When you sign on, the door closes behind you. We're not chasing your competitor down the street with the same ad copy and the same keywords.
Every campaign is built around how homeowners actually search for your trade in your service area — and what it takes to turn that search into a booked job.
Built for the trades, not generalist marketing.
Plumbing, HVAC, roofing, remodeling, and custom home building only.
What Are Exclusive Home Services Leads?
Marketing your shop shouldn't pull you off the truck.
Marketing a home services business is a highly specialized, frustrating task, and it constantly threatens to pull an owner away from the crews and the customers.
That's where DemandStream Digital fits in. You stay focused on running jobs while we drive qualified homeowners into your pipeline as real, booked-ready leads.
Fill Your Shop's Pipeline With Booked Jobs
Claim your market today and get an exclusive, pay-per-lead system built around your trade and service area. Our team handles the targeting, you handle the work.
Home Services Lead Generation FAQ
Everything you need to know about how home services leads work, pricing, delivery, and what to expect when you partner with us.
Pricing depends on trade, market competition, and lead volume. There are no upfront setup fees.
You can choose between flat per-lead pricing or a monthly retainer, whichever fits your crew capacity. We cover ad spend and you only pay for what's delivered.
For specific pricing, get in touch with our team and we'll send a written quote.
We use advanced targeting, intent filters, and OTP PIN verification on contact details.
Leads match the criteria you set and campaigns are continuously optimized from your feedback. You decide what counts as a qualified lead.
You have full control over the volume of leads you order.
No strict minimums or maximums. Most of our contractors order between 25 and 200 qualified leads per month.